Researchers communicate beyond journals, books and other scientific publications. They tell the public what they do, why, and what results they produce. Communicating research may build support for and understanding of science. It can promote understanding of the wider relevance of research to society, and encourage more informed decision- making.
All our projects produce a communication plan, and all projects report on how they communicate. This quantification includes the type of communication, the main target groups that have been engaged, outcome, and extent. In contrast to policy influence, this measure focuses on the broader public audience.